Two days after releasing Atif Aslam’s rendition of Kinna Sona, T-Series removed the video and song from their YouTube channel and apologised to Maharashtra Navnirman Sena (MNS) chief Raj Thackeray for releasing it within the first place. The Federation of Western India Cine Employees’ (FWICE) has strictly forbidden Bollywood from featuring Pakistani artists.
According to a report within the Indian Express, #TakeDownAtifAslamSong started trending on Twitter soon after the music label released Atif’s version of the song.
Following the warning and backlash, T-Series removed the song and issued an apology.
“It has been delivered to our notice that the said song has been sung by Atif Aslam and this song was put abreast of the YouTube channel of T-Series by one among our employees from the promotion team. He was unaware of his action and erred while putting up the song,” stated the apology letter.
It added, “We condemn our mistake and apologise for the same . We assure you that henceforth we’ll neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel.”
“We also assure you that henceforth we’ll not be releasing or promoting work by any Pakistani artistes,” the letter concluded.
Kinna Sona first featured in 2019 film Marjaavaan, starring Sidharth Malhotra and Tara Sutaria.